“What’s in a name? For over three years, husband-and-wife team Douglas Gayeton and Laura Howard-Gayeton have been exploring this question with their multimedia project, “The Lexicon of Sustainability.” When you see the words “cage-free,” “organic” and “pasture-raised” on a carton of eggs, what does it really mean? Can these labels change a consumer’s perception of quality and impact their decision-making? Can language influence the way food is produced and purchased today? [MORE]
