For so many of us waking up to the realities of our food supply, it often feels like we are learning a new language. And in all honesty, that is very much the case.
“WORDS ARE THE BUILDING BLOCKS FOR NEW IDEAS.
THEY HAVE THE POWER TO ACTIVATE CHANGE AND TRANSFORM SOCIETIES.”
OK, so that’s powerful stuff. But with new terms, phrases and words being slapped on the side of our food products, it’s enough to make anyone’s head spin.
And we’re not just talking about words like “natural” (which has no definition and even the FDA says “it is difficult to define“) or terms like “USDA Organic” (which actually means a lot and defines a legal standard of food production), but a whole new vocabulary around “sustainable” food.
But right there, there’s a problem, because what might be sustainable to one person (fast, convenient, cheap) in the short-term, might also prove detrimental in the long-term.
Which is why a new project called “The Lexicon of Sustainability” is so interesting.