People like you. Consumers need information to make smart choices about the food they eat and feed their families.
Teachers and students. Our schools lack the proper tools for field-based learning.
Farmers. Our most important land stewards are focused on new market development in order to solve economic and environmental problems.
Communities. From farmers markets to faith groups, communities recognize that building a healthy local food system creates a healthy community.
Policymakers. In order to know what interests their constituency most, first everyone must speak the same language.
Business. The best way to gain a competitive edge is to integrate sustainable practices into every part of a company’s ecosystem. Let’s start with food!
And it begins… with words.MORE ABOUT US
what we do
WEEKLY TALKING POINTS to change our food system
The LEXICON OF SUSTAINABILITY™ will gather a dynamic collection of 200+ environmentalists, consumer advocacy groups, educational organizations, thought leaders, media outlets, food producers and food policy advocates to create THE FOOD LIST, a weekly cross-media messaging campaign that will unite our Food Movement by providing the vital tools and information needed to help fix our food system.
Sustainable Terms in
The LEXICON OF SUSTAINABILITY™ has asked 200+ leaders in food and farming from across the USA to contribute their valued experiences to our rapidly growing lexicon. By illuminating the vocabulary of sustainable agriculture, and with it the conversation about America’s rapidly evolving food culture, their insights help
educate, engage and activate people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America.
Check out our list of SELECTED THOUGHT LEADERS.
A Short Film Series for PBS
Filmmakers Douglas Gayeton and Laura Howard-Gayeton have turned their pioneering method of mixing hand-written text with photo collage into KNOW YOUR FOOD, a stunning collection of short films for PBS that introduce viewers to the terms and principles that enable them to be more responsible, sustainable-minded consumers. The films mix information artworks and animation by Pier Giorgio Provenzano with live action interviews with food producers from across the country. The Lexicon of Sustainability™ shorts are a RUMPLEFARM production, funded and presented by ITVS and the Corporation for Public Broadcasting, with residual funding through a crowdsourced platform.
Helping Students Discover Their Local Food Systems
The Lexicon of Sustainability’s PROJECT LOCALIZE food literacy initiative shows teachers and students how to identify and promote sustainable economic, cultural and social progress in their communities. LOCALIZE: AMES, IOWA was led by one motivated teacher and his 11th grade class. The students mapped their local food system, interviewed producers, farmers, processors and key stakeholders at the local level, then created artworks illustrating what sustainability looks like in Iowa. The pilot program has expanded in 2014 to include 25 schools from across the USA. Nominate a school or teacher in your areas today.
Paint your own information artworks
The Lexicon of Sustainability™ is excited to present a new way to participate in the movement: street art! The Lexicon has converted dozens of our most popular information artworks into black and white posters you can download from our website, print out, paint and share with your community. They’re perfect in the classroom, for a social event, an office party ore even to hang in your home. You can be the host of your very own Lexicon show!
Bring Sustainable Insights To Your Community
The Lexicon of Sustainability™ has selected 24 information artworks from our project and invites community leaders, students, farmers, activists, gardeners, and cooks to curate their Lexicon Pop-Up shows in their community. The works are ideal for spurring dialog about how individuals and communities can work together to strengthen their local food systems. Curators host shows in their local communities, then act as a “lending library” so that other schools and community groups can use their show for their own initiatives.
“What began as a Sustainable Conversation has led to a Good Food Revolution,” says Douglas Gayeton, co-founder of the project. “It isn’t happening in galleries and museums; it’s happening at our local supermarkets, at our corner stores, at farmers markets and roadside
food stands and grange halls and school gardens across the country, so it makes sense that the Lexicon traveling show appear in those places, curated by the very people trying to build more resilient food networks in their communities.”